Brand identity design and art direction of print, digital and motion brand collateral for Keith Carlsen Photography


  • Brand Identity
  • Digital Design
  • Film & Motion Graphics
  • Typography
  • Web design

Keith Carlsen is a Los Angeles based photographer with years of diverse experience as a creative problem-solver and maker of all things recorded. As a long-term client on various projects, it was a pleasure to work with him in the creation of a new brand identity and the development of print, digital and motion graphic brand materials.

Visit the website:

Options for days

A strict black and white and unique color palette were developed for client options.

Minimalist design, bold typography and a strong visual grid were utilized to put full attention on the client’s work.

Print Management

Aaron Sain

Primary Typeface

FF Mark

Paper System

Colorplan Racing Green

With a background in traditional printmaking and commercial processes, I relish the opportunity to see the design process through production. For this project I used solid foil on Colorplan 200# cover.


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