Project
Brand identity design and art direction of print, digital and motion brand collateral for Keith Carlsen Photography
Deliverables
- Brand Identity
- Digital Design
- Film & Motion Graphics
- Typography
- Web design
Keith Carlsen is a Los Angeles based photographer with years of diverse experience as a creative problem-solver and maker of all things recorded. As a long-term client on various projects, it was a pleasure to work with him in the creation of a new brand identity and the development of print, digital and motion graphic brand materials.
Visit the website: keithcarlsen.com
Options for days
A strict black and white and unique color palette were developed for client options.
Minimalist design, bold typography and a strong visual grid were utilized to put full attention on the client’s work.
Print Management
Aaron Sain
Primary Typeface
FF Mark
Paper System
Colorplan Racing Green
With a background in traditional printmaking and commercial processes, I relish the opportunity to see the design process through production. For this project I used solid foil on Colorplan 200# cover.
