CoreCare
Brand identity system and packaging for men’s skincare brand.
- Brand Identity
- Campaigns
- Digital Design
- Packaging
![](https://www.aaronsain.com/wp-content/uploads/2022/01/Aaron-Sain_CoreCare_Outdoor_1.jpg)
![](https://aaronsain.com/wp-content/uploads/2022/01/Aaron-Sain_CC_UI-Design_Desktop_1.jpg)
![](https://aaronsain.com/wp-content/uploads/2022/01/Aaron-Sain_CoreCare_UI-Design_2.jpg)
01 Packaging
The most potent blend of brand story with customer behavior, packaging is the only brand medium experienced 100% by the consumer. It provides a higher ROI than any other branding strategy.
![](https://www.aaronsain.com/wp-content/uploads/2022/01/Aaron-Sain_CoreCare_Packaging-Design_4.jpg)
02 Brandmark
Reducing a complex idea to its visual essence.
![](https://www.aaronsain.com/wp-content/uploads/2022/02/Aaron-Sain_CC_Brandmark_1.jpg)
![](https://www.aaronsain.com/wp-content/uploads/2022/02/Aaron-Sain_CC_Brandmark_2.jpg)
![](https://www.aaronsain.com/wp-content/uploads/2022/02/Aaron-Sain_CC_Brandmark_3.jpg)
![](https://www.aaronsain.com/wp-content/uploads/2022/01/Aaron-Sain_CoreCare_Pyramidion.jpg)
![](https://www.aaronsain.com/wp-content/uploads/2022/01/Aaron-Sain_CoreCare_Poster.jpg)
03 Logo Signature
Reducing a complex idea to its visual essence.
![](https://www.aaronsain.com/wp-content/uploads/2022/01/Aaron-Sain_CC_Logo-Signature.jpg)
03 Color
Color creates emotion, triggers memory, and gives sensation.
The ultimate goal is to own a color that facilitates recognition and builds brand equity.
![](https://www.aaronsain.com/wp-content/uploads/2022/01/Aaron-Sain_CoreCare_Brand-Colors_1.jpg)
![](https://www.aaronsain.com/wp-content/uploads/2022/01/Aaron-Sain_CoreCare_Brand-Colors_2.jpg)
04 Typography
Type is magical. It communicates information and conveys a message.
![](https://www.aaronsain.com/wp-content/uploads/2022/01/Aaron-Sain_CC_Typography.jpg)
05 Pattern
Brand motifs are a subtle yet recognizable way of signifying to a more sophisticated consumer.
![](https://www.aaronsain.com/wp-content/uploads/2022/01/Aaron-Sain_CoreCare_Motif_1.jpg)
![](https://www.aaronsain.com/wp-content/uploads/2022/01/Aaron-Sain_CoreCare_Motif_3.jpg)
![](https://www.aaronsain.com/wp-content/uploads/2022/01/Aaron-Sain_CoreCare_Motif_2.jpg)
![](https://www.aaronsain.com/wp-content/uploads/2022/01/Aaron-Sain_CoreCare_Motif_4.jpg)